BCS Exam MBP18 Topic 7 Question 32 Discussion

Actual exam question for BCS's MBP18 exam

Question #: 32
Topic #: 7

[All MBP18 Questions]

A company has the following issue to consider:

a) The way staff interact with customers

b) The image it wishes to portray

c) The price of competing products.

c) The margin that it aims to make.

Which of these SHOULD be reflected in its value proposition?

Ab and c

Ba and c

Ca and b

Db and d

Show Suggested Answer

Suggested Answer: C

by Dominga at May 20, 2024, 06:00 AM

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Naomi

5 months ago

D, definitely D. The company needs to show off its superior products and pricing to really stand out, right? Who cares about how the staff act - as long as the customers get a good deal, that's what matters!

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Fidelia

5 months ago

But what about the way staff interact with customers? Shouldn't that also be a part of the value proposition?

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Isaac

5 months ago

I agree, the value proposition should reflect the company's desired image and profitability.

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Jeannetta

5 months ago

I think it's important for the company to consider both the image it wishes to portray and the margin it aims to make.

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Celeste

5 months ago

Haha, I bet the exam writer is trying to trip us up with all these options. But I'm going with C. The value proposition is all about the customer, so the company's image and how they interact with people should be the focus.

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Brice

5 months ago

Hmm, I'm not sure. I was thinking B, but now I'm second-guessing myself. The way staff interact with customers is definitely crucial, but the margin is also important, right? This is a tough one.

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Celestina

4 months ago

C) a and b

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Beata

4 months ago

B) a and c

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Billye

5 months ago

A) b and c

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Georgiann

6 months ago

I think the correct answer is C. The company's value proposition should reflect both the way it interacts with customers (a) and the image it wishes to portray (b). The price of competitors and the margin are important, but they're more about the business strategy than the customer experience.

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Jovita

5 months ago

I think it should also include the price of competing products and the margin they aim to make.

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Jovita

5 months ago

I agree, the value proposition should definitely reflect how the company interacts with customers and the image it wants to portray.

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Rochell

5 months ago

I think you're right, those aspects are crucial for the company's value proposition.

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Rochell

5 months ago

I agree, the value proposition should definitely reflect how the company interacts with customers and the image it wants to portray.

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Velda

5 months ago

Yes, I think that's why option C, a and b, is the correct answer. It focuses on the customer experience and the company's branding.

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Arthur

5 months ago

I agree, the value proposition should definitely reflect how the staff interact with customers and the image the company wants to portray.

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