BCS Exam MBP18 Topic 6 Question 35 Discussion

Actual exam question for BCS's MBP18 exam

Question #: 35
Topic #: 6

[All MBP18 Questions]

A company has the following issue to consider:

a) The way staff interact with customers

b) The image it wishes to portray

c) The price of competing products.

c) The margin that it aims to make.

Which of these SHOULD be reflected in its value proposition?

Ab and c

Ba and c

Ca and b

Db and d

Show Suggested Answer

Suggested Answer: C

by Pete at Jul 04, 2024, 08:12 AM

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Lazaro

4 months ago

Haha, imagine if the value proposition was just 'We charge more than the competition and our employees are rude!' That would be a tough sell.

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Tamekia

3 months ago

Yes, how the staff interact with customers and the image the company wishes to portray are also important factors to consider.

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Janae

3 months ago

C) a and b

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Jacklyn

3 months ago

I agree, the image the company wants to portray and the margin they aim to make are crucial in the value proposition.

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Elizabeth

3 months ago

A) b and c

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Kathrine

4 months ago

I'm not sure about option D. The margin the company aims to make doesn't really seem relevant to the customer's value proposition, does it?

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Karima

2 months ago

Yeah, I don't think the margin the company aims to make is as important for the value proposition. It's more about the customer experience and brand image.

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Vicki

2 months ago

I agree. Those factors directly impact how customers perceive the company and its products.

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Troy

2 months ago

I think option C makes more sense. The way staff interact with customers and the image the company wants to portray are important for the value proposition.

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Ettie

3 months ago

Yeah, option D seems off because the margin the company aims to make is more about internal financial goals rather than customer value.

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Beatriz

3 months ago

I agree, those factors directly impact how customers perceive the company and its products.

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Shawnda

4 months ago

I think option C makes more sense. The way staff interact with customers and the image the company wishes to portray are important for the value proposition.

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Ora

4 months ago

I think the margin the company aims to make is crucial for its sustainability, so it should also be included in the value proposition.

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Jannette

4 months ago

I believe both the image and the price should be reflected in the value proposition to attract customers.

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Garry

4 months ago

Hmm, the way staff interact with customers is pretty important too. But I agree that the company's image and the profit margin are key factors to consider.

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