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BCS Exam BAP18 Topic 1 Question 30 Discussion

Actual exam question for BCS's BAP18 exam
Question #: 30
Topic #: 1
[All BAP18 Questions]

An overseas bank is currently undertaking a feasibility study looking into the possible launch of a new bank in the UK.

Preliminary findings suggest that the market is saturated, customers have a lot of choice and UK legislation makes It easy for them to from one bank to another.

In which area of Porter's Five Forces model would these preliminary findings be documented?

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Suggested Answer: B

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