APICS Exam CSCP Topic 3 Question 85 Discussion

According to the APICS Supply Chain Operations Reference Model SCOR, market research is one of the inputs for supply chain design, which is the process of determining how to structure and configure a supply chain to meet customer needs and business objectives. Market research is used to identify potential markets and analyze them in terms of size, growth, profitability, competition, regulations, customer preferences, and other factors that affect supply chain performance and strategy. Market research helps to determine which markets to enter or exit, how to segment customers, what products or services to offer, how to price them, how to distribute them, and how to promote them.