APBM Exam CABM Topic 4 Question 24 Discussion

Actual exam question for APBM's CABM exam

Question #: 24
Topic #: 4

The consumer arrives at a choice by considering all of the attributes of a product and mentally trading off the alternative's perceived weakness on one or more attributes for its perceived strength on other attributes in:

ANon-compensatory model

BCompensatory model

CPost-purchase model

DHouse-holding decision making model

Show Suggested Answer

Suggested Answer: B

by Barrett at May 05, 2022, 05:09 PM

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