APBM Exam CABM Topic 3 Question 42 Discussion

Actual exam question for APBM's CABM exam

Question #: 42
Topic #: 3

What is calculated by dividing the cost of an ad placed in a particular ad vehicle by the number of people who are exposed to that vehicle?

ACost per single source

BCost per thousand

CSelectivity cost

DAdvertising cost

Show Suggested Answer

Suggested Answer: B

by Raymon at May 04, 2022, 07:48 PM

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