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AMA PCM Exam Questions

Exam Name: Professional Certified Marketer
Exam Code: PCM
Related Certification(s): AMA Professional Certified Marketer PCM Certification
Certification Provider: AMA
Actual Exam Duration: 90 Minutes
Number of PCM practice questions in our database: 316 (updated: Nov. 13, 2024)
Expected PCM Exam Topics, as suggested by AMA :
  • Topic 1: Global, Ethical, And Sustainable Marketing/ User Interface & Experience
  • Topic 2: Managing Information for Marketing Insights/ Deliver the Value Offering
  • Topic 3: Multi-Channel Content Creation/ Metrics & Conversions
  • Topic 4: Online Advertising, Email Marketing, Content Marketing, SEO
  • Topic 5: Storytelling and Content Production/ Communicate the Value Offering
  • Topic 6: Metrics, Measurement, and Optimization/ Align Content with Marketing Funnel
  • Topic 7: SEO and Distribution Best Practices/ Editorial Calendar Design
  • Topic 8: Manage Pricing Decisions/ Use Content for Effective Lead Gen/ Buyers and Markets
  • Topic 9: Content Marketing ROI/ Marketing Strategy
Disscuss AMA PCM Topics, Questions or Ask Anything Related
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Twana

5 days ago
I successfully passed the AMA Professional Certified Marketer exam with the aid of Pass4Success practice questions. One question that puzzled me was about the various types of market research methods and their applications. I wasn't entirely sure, but I still passed.
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Paz

9 days ago
The exam tests your knowledge of marketing mix elements. Expect questions on how to optimize the 4Ps for different product launches.
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Lavonda

9 days ago
Whew! AMA PCM exam done and dusted. Pass4Success questions were eerily similar to the real thing. Highly recommend!
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Dalene

19 days ago
Happy to share that I passed the AMA Professional Certified Marketer exam! The Pass4Success practice questions were a great help. There was a question on the significance of brand positioning and how to differentiate in a crowded market. I found it tough but managed to pass.
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Judy

24 days ago
Just passed the AMA PCM exam! Grateful for Pass4Success's relevant practice questions. Be ready for SWOT analysis scenarios - they're crucial for understanding market positioning.
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Lindsey

1 months ago
I passed the AMA Professional Certified Marketer exam, thanks to the Pass4Success practice questions. One challenging question was about the different stages of the buyer's journey and how to tailor content for each stage. I wasn't sure about the specifics, but I succeeded nonetheless.
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Frankie

1 months ago
Will do. Thanks again for your help!
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Graciela

1 months ago
PCM certification achieved! Pass4Success materials were a lifesaver. Exam was tough, but I felt well-prepared.
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Carman

2 months ago
Just cleared the AMA Professional Certified Marketer exam! The Pass4Success practice questions were a lifesaver. There was a tricky question about the role of social media analytics in campaign optimization. I wasn't confident about the metrics to focus on, but I still made it through.
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Doyle

2 months ago
Anytime! One last tip: familiarize yourself with current marketing trends and technologies. The exam had questions on emerging marketing channels and strategies. Stay updated and you'll do great!
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Madelyn

2 months ago
I recently passed the AMA Professional Certified Marketer exam, and I must say, the Pass4Success practice questions were incredibly helpful. One question that stumped me was about the importance of customer segmentation in marketing strategies. I wasn't entirely sure how to prioritize different segments, but I managed to pass the exam.
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Kris

2 months ago
Just passed the AMA PCM exam! Thanks Pass4Success for the spot-on practice questions. Saved me tons of prep time!
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Lindsey

4 months ago
My exam experience was challenging yet rewarding as I successfully passed the AMA Professional Certified Marketer exam. The topics of Managing Information for Marketing Insights and Delivering the Value Offering were crucial for the exam. One question that I remember was about the role of Rosamond interface and experience in driving customer engagement and loyalty. It required a deep understanding of how to design effective digital marketing strategies that prioritize Rosamond satisfaction. Despite some initial uncertainty, I was able to navigate through the question and pass the exam.
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Jeffrey

5 months ago
Just passed the PCM exam! One tricky area was digital marketing metrics. Expect questions on KPIs like CTR, CPA, and ROAS. Make sure you understand how to calculate and interpret these metrics for different channels. Thanks to Pass4Success for the spot-on practice questions that helped me prepare quickly!
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Alesia

5 months ago
I recently passed the AMA Professional Certified Marketer exam with the help of Pass4Success practice questions. The exam covered topics such as Global, Ethical, And Sustainable Marketing and Rosamond Interface & Experience. One question that stood out to me was related to ethical marketing practices in a global context. It asked about the importance of cultural sensitivity in marketing campaigns and how it can impact consumer perceptions. Despite being unsure of the answer at first, I managed to pass the exam.
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Free AMA PCM Exam Actual Questions

Note: Premium Questions for PCM were last updated On Nov. 13, 2024 (see below)

Question #1

Which of the following combinations is used to determine the equity of a brand?

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Correct Answer: A

Question #2

Hugo, impressed by a popular NFL star's frohawk hairstyle, visits Angelo's Hair Salon to get the same hairstyle. The stylist at Angelo's is very good and gives Hugo the exact style that he wants. Having received good service, Hugo visits Angelo's three months later to get a mohawk hairstyle. This time, Hugo is not satisfied with the end result and decides not to come back to Angelo's again. Which of following aspects of a service is illustrated in this scenario?

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Correct Answer: B

Question #3

When should a company use individual brands over family brands?

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Correct Answer: C

Question #4

PlayBall, a manufacturer of gaming consoles, announces the release of its new device. Karen, wanting to be one of the first to own the new gaming console, stands in a queue for over five hours on the day of its release. Even though disappointed that the product sold out before her turn arrived, Karen returned at 2 A.M the next day and was the first person in line. In this scenario, Karen is one among the _____.

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Correct Answer: B

Question #5

_____ pertains to a customer's perception of the benefits he or she received compared with the costs.

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Correct Answer: A

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