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AMA Exam PCM Topic 6 Question 107 Discussion

Actual exam question for AMA's PCM exam
Question #: 107
Topic #: 6
[All PCM Questions]

Hugo, impressed by a popular NFL star's frohawk hairstyle, visits Angelo's Hair Salon to get the same hairstyle. The stylist at Angelo's is very good and gives Hugo the exact style that he wants. Having received good service, Hugo visits Angelo's three months later to get a mohawk hairstyle. This time, Hugo is not satisfied with the end result and decides not to come back to Angelo's again. Which of following aspects of a service is illustrated in this scenario?

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Suggested Answer: B

by Kayleigh at Feb 11, 2025, 05:27 AM

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Iola
22 days ago
Definitely B) Heterogeneity. The stylist nailed the frohawk but messed up the mohawk, proving that service quality can vary, even from the same provider. Maybe the stylist was just having an 'off' day when Hugo went for the mohawk!
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Lennie
27 days ago
Haha, poor Hugo! Guess he didn't realize that stylists can have an 'off' day, just like the rest of us. The scenario shows the heterogeneity of services - even the best can have an occasional hiccup.
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Lisha
11 days ago
I love my new frohawk hairstyle!
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Stephen
1 months ago
I think the answer is B) Heterogeneity. The stylist's ability to provide the same level of service and quality varies, even though it's the same service provider. That's a classic example of heterogeneity in services.
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Lacresha
7 days ago
E) Nonstorability
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Weldon
8 days ago
D) Inseparability
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Miesha
13 days ago
C) Perishability
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Krissy
19 days ago
B) Heterogeneity
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Rusty
25 days ago
A) Intangibility
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Noble
1 months ago
I believe it's perishability because the service provided by the stylist can't be stored for future use.
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Shawana
2 months ago
I agree with Hermila. The inconsistency in the service quality is evident in this scenario.
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Sanjuana
2 months ago
The scenario clearly illustrates the concept of heterogeneity in services. The stylist was able to replicate the frohawk hairstyle perfectly, but failed to deliver the same quality for the mohawk hairstyle. Services can vary, even from the same provider.
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Tequila
12 days ago
That's the heterogeneity of services for you.
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Alysa
19 days ago
I went back to Angelo's for a mohawk, but it didn't turn out well.
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Leila
23 days ago
Yes, the stylist at Angelo's did a great job.
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Lamar
1 months ago
I love my new frohawk hairstyle!
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Hermila
2 months ago
I think the aspect of service illustrated here is heterogeneity.
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