AMA Exam PCM Topic 9 Question 32 Discussion

Actual exam question for AMA's PCM exam

Question #: 32
Topic #: 9

According to the STP process, once a firm establishes overall strategies, it must

Adecide on segmentation methods.

Bevaluate segmentation methods.

Cselect target markets.

Ddevelop positioning strategies.

Eidentify positioning strategies.

Show Suggested Answer

Suggested Answer: A

by Mozell at May 03, 2022, 08:33 AM

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