AMA Exam PCM Topic 8 Question 23 Discussion

Actual exam question for AMA's PCM exam

Question #: 23
Topic #: 8

_____ is a popular positioning method because the relationship of price to quality is among the most important considerations for consumers when they make a purchase decision.

AProduct attributes

BValue

CSymbols

DBrand image

ECompetitor differentiation

Show Suggested Answer

Suggested Answer: B

by Ma at May 05, 2022, 03:32 AM

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