AMA Exam PCM Topic 7 Question 59 Discussion

Actual exam question for AMA's PCM exam

Question #: 59
Topic #: 7

_____ refers to a change in a person's thought process or behavior that arises from experience and takes place throughout the consumer decision process.

ALearning

BAffectiveness

CCognitive resonance

DLifestyle

EPerception

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Suggested Answer: A

by Peggie at Oct 16, 2022, 07:10 AM

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