AMA Exam PCM Topic 7 Question 108 Discussion

Actual exam question for AMA's PCM exam

Question #: 108
Topic #: 7

[All PCM Questions]

Which of the following is true of packaging a product?

AProduct repositioning is a cheaper way to attract a new target market than updating a product's packaging.

BThe secondary and primary packages of a product are interchangeable.

CWhen products remain untouched, changing their package invariably induces distrust in customers.

DChanging or updating a product's package is different from method to reposition a product.

EConsumers are tempted to try products in new packaging.

Show Suggested Answer

Suggested Answer: E

by Sarah at Mar 03, 2025, 06:25 PM

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