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AMA Exam PCM Topic 7 Question 103 Discussion

Actual exam question for AMA's PCM exam
Question #: 103
Topic #: 7
[All PCM Questions]

Which of the following combinations is used to determine the equity of a brand?

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Suggested Answer: A

by Micah at Nov 18, 2024, 02:37 AM

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Junita
3 months ago
E) Brand association, packaging, line extension, and associated services - This one's close, but I think A) is the more comprehensive answer.
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Mirta
3 months ago
I'm not sure, but I think C could also be a possibility as it mentions customer value.
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Freida
3 months ago
Haha, D) Brand dilution, marketing strategy, labeling strategy, and branding strategy - Sounds like a recipe for a brand disaster if you ask me!
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Vi
3 months ago
C) Co-branding, customer value, and product line - Hmm, not too sure about this one. Doesn't seem to hit all the important elements.
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Gaynell
2 months ago
A) Brand awareness, perceived value, brand associations, and brand loyalty - I agree, those factors are crucial for evaluating the strength of a brand.
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Ilene
2 months ago
E) Brand association, packaging, line extension, and associated services - I think these elements also play a significant role in assessing brand equity.
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Reita
2 months ago
A) Brand awareness, perceived value, brand associations, and brand loyalty - Those are definitely key factors in determining brand equity.
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Carmen
3 months ago
I agree with Amira, A makes sense because it includes key factors like brand loyalty.
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Amira
3 months ago
I think the answer is A.
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Tamra
3 months ago
A) Brand awareness, perceived value, brand associations, and brand loyalty - This one definitely covers the key factors that determine a brand's equity.
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Stephane
2 months ago
No, I think A) Brand awareness, perceived value, brand associations, and brand loyalty is the right choice.
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Patti
3 months ago
I'm not sure, I think it might be C) Co-branding, customer value, and product line.
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Lavonna
3 months ago
I agree, those factors are crucial in determining a brand's equity.
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Alfreda
3 months ago
I think A) Brand awareness, perceived value, brand associations, and brand loyalty is the correct combination.
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