AMA Exam PCM Topic 7 Question 103 Discussion

Actual exam question for AMA's PCM exam

Question #: 103
Topic #: 7

Which of the following combinations is used to determine the equity of a brand?

ABrand awareness, perceived value, brand associations, and brand loyalty

BBrand extension, depth, breadth, and product mix

CCo-branding, customer value, and product line

DBrand dilution, marketing strategy, labeling strategy, and branding strategy

EBrand association, packaging, line extension, and associated services

Show Suggested Answer

Suggested Answer: A

by Micah at Nov 18, 2024, 02:37 AM

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