AMA Exam PCM Topic 6 Question 96 Discussion

Actual exam question for AMA's Professional Certified Marketer exam

Question #: 96
Topic #: 6

[All Professional Certified Marketer Questions]

Lilli visits her hair stylist to get a haircut. Lilli wants to know how she would look after the haircut. Unlike a dress, Lilli cannot try a haircut before she gets it. Lilli's inability to get a partial haircut or a preview of it illustrates the _____ of a haircut.

Aintangibility

Bheterogeneity

Cperishability

Dinseparability

Enonstorability

Show Suggested Answer

Suggested Answer: D

by Kina at Sep 08, 2024, 04:00 PM

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Marjory

2 hours ago

C) perishability, for sure. The haircut is a service that can't be stored or preserved, it's over as soon as it's done. Lilli has to get it done right then and there.

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Joye

1 days ago

I see your point, Malcom. But I still think A) intangibility is the best fit for this scenario.

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Lakeesha

2 days ago

Hah, I bet Lilli wishes she could just 'try on' different haircuts like trying on clothes. Imagine walking around with a dozen different hairstyles before deciding! That would be something.

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Malcom

3 days ago

I think it could also be D) inseparability, since the service is provided at the same time as it is consumed.

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Lonna

7 days ago

I think the answer is D) inseparability. The haircut can't be separated from the hair stylist, and Lilli has to be present to get the service. Makes sense to me.

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Krissy

11 days ago

I agree with Blossom, because you can't touch or feel a haircut before getting it.

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Novella

19 days ago

The correct answer is A) intangibility. Lilli can't physically try on a haircut before getting it, just like you can't try on a dress before buying it. The intangible nature of a haircut is the key concept here.

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Paris

2 hours ago

That makes sense, you can't really see how a haircut will look until it's done.

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Lai

4 days ago

A) intangibility

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Blossom

1 months ago

I think the answer is A) intangibility.

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