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AMA Exam PCM Topic 6 Question 96 Discussion

Actual exam question for AMA's PCM exam
Question #: 96
Topic #: 6
[All PCM Questions]

Lilli visits her hair stylist to get a haircut. Lilli wants to know how she would look after the haircut. Unlike a dress, Lilli cannot try a haircut before she gets it. Lilli's inability to get a partial haircut or a preview of it illustrates the _____ of a haircut.

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Suggested Answer: D

by Kina at Sep 08, 2024, 04:00 PM

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Marjory
5 months ago
C) perishability, for sure. The haircut is a service that can't be stored or preserved, it's over as soon as it's done. Lilli has to get it done right then and there.
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Joye
5 months ago
I see your point, Malcom. But I still think A) intangibility is the best fit for this scenario.
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Lakeesha
5 months ago
Hah, I bet Lilli wishes she could just 'try on' different haircuts like trying on clothes. Imagine walking around with a dozen different hairstyles before deciding! That would be something.
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Derick
3 months ago
C) perishability
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Theodora
4 months ago
B) heterogeneity
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Martin
4 months ago
A) intangibility
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Malcom
5 months ago
I think it could also be D) inseparability, since the service is provided at the same time as it is consumed.
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Lonna
5 months ago
I think the answer is D) inseparability. The haircut can't be separated from the hair stylist, and Lilli has to be present to get the service. Makes sense to me.
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Viola
3 months ago
E) nonstorability
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Reiko
3 months ago
D) inseparability
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Margart
3 months ago
C) perishability
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Laurel
3 months ago
B) heterogeneity
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Elly
4 months ago
A) intangibility
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Krissy
5 months ago
I agree with Blossom, because you can't touch or feel a haircut before getting it.
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Novella
5 months ago
The correct answer is A) intangibility. Lilli can't physically try on a haircut before getting it, just like you can't try on a dress before buying it. The intangible nature of a haircut is the key concept here.
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Tamie
4 months ago
No, it's more about not being able to physically try it on like a dress.
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Norah
4 months ago
B) heterogeneity
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Paris
5 months ago
That makes sense, you can't really see how a haircut will look until it's done.
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Lai
5 months ago
A) intangibility
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Blossom
6 months ago
I think the answer is A) intangibility.
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