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AMA Exam PCM Topic 6 Question 91 Discussion

Actual exam question for AMA's Professional Certified Marketer exam
Question #: 91
Topic #: 6
[All Professional Certified Marketer Questions]

How can firm decrease the depth of the product mix?

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Suggested Answer: B

by Jamal at Jul 01, 2024, 08:18 PM

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Rosalind
2 months ago
Depth of the product mix, huh? I'd just make everything super deep - that way, no one can tell how shallow the company really is!
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Ashton
1 months ago
C) By eliminating loss-making product lines
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Reynalda
1 months ago
A) By adding a new product to an existing product line
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Novella
2 months ago
Haha, I bet the exam writers are really trying to trick us with these options. Gotta stay on our toes!
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Kimbery
2 months ago
A is an interesting option, but I don't think adding a new product is the right way to decrease depth. That would actually increase it.
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Elden
2 months ago
I'm going with E. Shifting product lines between markets could be an effective way to optimize the depth of the mix.
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Huey
2 months ago
C looks good to me. Eliminating loss-making product lines is a smart way to streamline the portfolio.
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Arlie
1 months ago
Yes, getting rid of products that are not performing well can help improve overall profitability.
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Na
1 months ago
I agree, it's important to focus on profitable products.
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Daren
2 months ago
C looks good to me. Eliminating loss-making product lines is a smart way to streamline the portfolio.
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Reuben
3 months ago
Hmm, I think the correct answer is B. Deleting products to realign resources seems like the most straightforward way to decrease the depth of the product mix.
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Ivette
2 months ago
But what about adding a new product to an existing product line? Wouldn't that also decrease the depth of the product mix?
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Donte
3 months ago
I agree, deleting products to realign resources makes sense.
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Melda
3 months ago
I agree with Leigha, getting rid of loss-making product lines makes the most sense for the firm.
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Leigha
3 months ago
I think eliminating loss-making product lines is the key to decreasing the depth of the product mix.
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Kami
3 months ago
I disagree, I believe deleting products to realign resources is a better option.
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Katie
3 months ago
I think the firm can decrease the depth of the product mix by adding a new product to an existing product line.
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