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AMA Exam PCM Topic 6 Question 83 Discussion
Actual exam question for
AMA's
PCM exam
Question #: 83
Topic #: 6
[All PCM Questions]
Topic #: 6
Hanna is buying a wedding dress and chooses one that is beyond her budget. However, she notices that the dress fits her well and comes with a money-back guarantee. Despite the higher cost, she decides to purchase the dress due to the trade-off between cost and perceived value. In this scenario Hanna is exhibiting the _____ rule.
Suggested Answer:
B
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