AMA Exam PCM Topic 6 Question 51 Discussion

Actual exam question for AMA's PCM exam

Question #: 51
Topic #: 6

Which of the following is true of low-involvement customers?

AThey scrutinize an advertisement in a thorough manner.

BThey pay more attention to quality.

CThey process key elements of a message deeply.

DThey are likely to have superficial impressions.

EThey pay more attention to price.

Show Suggested Answer

Suggested Answer: D

by Brett at May 05, 2022, 10:29 PM

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