AMA Exam PCM Topic 6 Question 39 Discussion

Actual exam question for AMA's PCM exam

Question #: 39
Topic #: 6

X-Pert Bikes sells bikes for people of all ages. The company is entering the Indian market for the first time. Indian consumers are not familiar with the brand or its products. The company is planning its introductory ad campaign. Which of the following should the company aim to build first?

ABrand awareness

BBrand dilution

CBrand parity

DBrand extension

EBrand loyalty

Show Suggested Answer

Suggested Answer: A

by Beckie at May 05, 2022, 09:19 AM

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