AMA Exam PCM Topic 6 Question 25 Discussion

Actual exam question for AMA's PCM exam

Question #: 25
Topic #: 6

_____ involves a process of defining the 4P variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products.

AValue proposition

BRelative positioning

CCompetitive positioning

DMarket positioning

ESelective perception

Show Suggested Answer

Suggested Answer: D

by Alease at May 08, 2022, 08:25 PM

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