AMA Exam PCM Topic 6 Question 107 Discussion

Actual exam question for AMA's PCM exam

Question #: 107
Topic #: 6

[All PCM Questions]

Hugo, impressed by a popular NFL star's frohawk hairstyle, visits Angelo's Hair Salon to get the same hairstyle. The stylist at Angelo's is very good and gives Hugo the exact style that he wants. Having received good service, Hugo visits Angelo's three months later to get a mohawk hairstyle. This time, Hugo is not satisfied with the end result and decides not to come back to Angelo's again. Which of following aspects of a service is illustrated in this scenario?

AIntangibility

BHeterogeneity

CPerishability

DInseparability

ENonstorability

Show Suggested Answer

Suggested Answer: B

by Kayleigh at Feb 11, 2025, 05:27 AM

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Shawana

4 days ago

I agree with Hermila. The inconsistency in the service quality is evident in this scenario.

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Sanjuana

11 days ago

The scenario clearly illustrates the concept of heterogeneity in services. The stylist was able to replicate the frohawk hairstyle perfectly, but failed to deliver the same quality for the mohawk hairstyle. Services can vary, even from the same provider.

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Hermila

19 days ago

I think the aspect of service illustrated here is heterogeneity.

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