Deal of The Day! Hurry Up, Grab the Special Discount - Save 25% - Ends In 00:00:00 Coupon code: SAVE25
Welcome to Pass4Success

- Free Preparation Discussions
Mail Us support@pass4success.com
Location US
Mob_nav_barsMENU

AMA Exam PCM Topic 5 Question 95 Discussion

Actual exam question for AMA's Professional Certified Marketer exam
Question #: 95
Topic #: 5
[All Professional Certified Marketer Questions]

When should a company use individual brands over family brands?

Show Suggested Answer Hide Answer
Suggested Answer: C

by Graciela at Aug 25, 2024, 08:37 AM

Limited Time Offer

25%

Off

Get Premium PCM Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel
Emile
8 days ago
E) When the manufacturer wants the individual products to feed off each others' success - now that's a clever strategy! Get that synergy going!
upvoted 0 times
...
Tiara
10 days ago
D) When the manufacturer wants greater control over positioning the brand is also a good choice. Individual branding allows more flexibility in how each product is marketed.
upvoted 0 times
...
Arlette
10 days ago
Haha, I bet the marketing team loves coming up with all these individual brand names. Keeping track must be a nightmare!
upvoted 0 times
...
Rosio
14 days ago
I agree with Gladys, option C makes the most sense. You wouldn't want to lump a power tool and a kitchen appliance under the same family brand.
upvoted 0 times
Rickie
5 days ago
I think option C is the best choice.
upvoted 0 times
...
...
Samira
20 days ago
I see your point, Jutta. Having greater control over brand positioning could be another valid reason to use individual brands.
upvoted 0 times
...
Jutta
24 days ago
But what about when the manufacturer wants greater control over positioning the brand? Wouldn't that be a reason to use individual brands too?
upvoted 0 times
...
Lewis
26 days ago
I agree with Alton. It makes sense to have separate brands for products with different uses.
upvoted 0 times
...
Alton
1 months ago
I think a company should use individual brands when the products vary in their usage and performance.
upvoted 0 times
...
Gladys
2 months ago
C) When the products vary in their usage and performance seems like the most logical answer to me. Different products require different branding strategies.
upvoted 0 times
Xuan
24 days ago
E) When the manufacturer wants the individual products to feed off each others' success
upvoted 0 times
...
Melissia
25 days ago
C) When the products vary in their usage and performance
upvoted 0 times
...
Luke
1 months ago
A) When the manufacturer wants greater control over positioning the brand
upvoted 0 times
...
...

Save Cancel