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AMA Exam PCM Topic 5 Question 95 Discussion

Actual exam question for AMA's PCM exam
Question #: 95
Topic #: 5
[All PCM Questions]

When should a company use individual brands over family brands?

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Suggested Answer: C

by Graciela at Aug 25, 2024, 08:37 AM

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Emile
2 months ago
E) When the manufacturer wants the individual products to feed off each others' success - now that's a clever strategy! Get that synergy going!
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Tiara
2 months ago
D) When the manufacturer wants greater control over positioning the brand is also a good choice. Individual branding allows more flexibility in how each product is marketed.
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Sabine
20 days ago
E) When the manufacturer wants the individual products to feed off each others' success
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Annmarie
27 days ago
C) When the products vary in their usage and performance
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Lashonda
1 months ago
A) When the products vary in their usage and performance
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Arlette
2 months ago
Haha, I bet the marketing team loves coming up with all these individual brand names. Keeping track must be a nightmare!
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Rosio
2 months ago
I agree with Gladys, option C makes the most sense. You wouldn't want to lump a power tool and a kitchen appliance under the same family brand.
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Lucy
27 days ago
Yeah, individual brands would definitely work better in that scenario.
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Lindsey
1 months ago
I agree, it wouldn't make sense to group those products together.
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Rickie
1 months ago
I think option C is the best choice.
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Samira
2 months ago
I see your point, Jutta. Having greater control over brand positioning could be another valid reason to use individual brands.
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Jutta
2 months ago
But what about when the manufacturer wants greater control over positioning the brand? Wouldn't that be a reason to use individual brands too?
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Lewis
2 months ago
I agree with Alton. It makes sense to have separate brands for products with different uses.
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Alton
2 months ago
I think a company should use individual brands when the products vary in their usage and performance.
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Gladys
3 months ago
C) When the products vary in their usage and performance seems like the most logical answer to me. Different products require different branding strategies.
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Xuan
2 months ago
E) When the manufacturer wants the individual products to feed off each others' success
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Melissia
2 months ago
C) When the products vary in their usage and performance
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Luke
2 months ago
A) When the manufacturer wants greater control over positioning the brand
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