AMA Exam PCM Topic 5 Question 17 Discussion

Actual exam question for AMA's PCM exam

Question #: 17
Topic #: 5

When should a company use individual brands over family brands?

AWhen the manufacturer has to bear the costs of advertisement

BWhen the product is designed by a retailer and developed by a manufacturer

CWhen the products vary in their usage and performance

DWhen the manufacturer wants greater control over positioning the brand

EWhen the manufacturer wants the individual products to feed off each others' success

Show Suggested Answer

Suggested Answer: C

by Larae at May 05, 2022, 08:55 PM

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