AMA Exam PCM Topic 4 Question 94 Discussion

Actual exam question for AMA's Professional Certified Marketer exam

Question #: 94
Topic #: 4

[All Professional Certified Marketer Questions]

Which of the following aspects is directly responsible for determining the zone of tolerance of customers?

AThe brand awareness of a product

BThe breadth of the product mix

CThe importance of each service quality dimension

DThe complexity of the product or service

EThe type of labeling used

Show Suggested Answer

Suggested Answer: C

by Zona at Aug 08, 2024, 01:16 PM

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Judy

1 months ago

Wait, is the zone of tolerance for customers measured in square feet or cubic inches? Asking for a friend...

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Deonna

1 months ago

Clearly, the answer is C. Those service quality dimensions are the bread and butter of customer tolerance zones.

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Kara

3 days ago

Yes, it directly affects the zone of tolerance for customers.

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Iola

4 days ago

I agree, the importance of each service quality dimension is crucial.

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Cyril

1 months ago

I believe it could also be D) The complexity of the product or service. Customers may have different tolerance levels based on how complex the product or service is.

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Bo

1 months ago

Hmm, E. The type of labeling used? Sounds like a bit of a wild card, but you never know with these exams!

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Leatha

14 days ago

I'm going with D) The complexity of the product or service.

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Rocco

26 days ago

I think it's actually C) The importance of each service quality dimension.

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Hester

1 months ago

I agree with Jules. The zone of tolerance is directly related to how important each service quality dimension is to customers.

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Callie

1 months ago

Oof, this one's tricky. I'm going to go with B. The breadth of the product mix has to be a major factor, right?

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Leigha

19 days ago

User 3: I'm going to have to disagree with both of you. I think A, the brand awareness of a product, is the most important aspect to consider.

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Bettye

20 days ago

User 2: I see your point, but I believe D plays a bigger role. The complexity of the product or service can really impact customer tolerance.

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Cassie

26 days ago

User 1: I think C is the key factor here. The importance of each service quality dimension is crucial for determining the zone of tolerance.

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Shantay

2 months ago

D seems like the most logical choice to me. The complexity of the product or service is a key factor in setting the zone of tolerance.

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Tricia

13 days ago

The breadth of the product mix might be another factor to consider when looking at the zone of tolerance.

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Blondell

19 days ago

Brand awareness of a product can also influence how much customers are willing to tolerate.

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Nettie

29 days ago

I think the importance of each service quality dimension also plays a significant role in determining the zone of tolerance.

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Fletcher

1 months ago

I agree, the complexity of the product or service can definitely impact the zone of tolerance.

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Reid

2 months ago

I think the correct answer is C. The importance of each service quality dimension is what determines the zone of tolerance for customers.

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Wendell

1 months ago

I think it's more about the complexity of the product or service.

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Wendell

1 months ago

I agree, the importance of each service quality dimension is crucial.

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Jules

2 months ago

I think it's C) The importance of each service quality dimension.

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