AMA Exam PCM Topic 4 Question 26 Discussion

Actual exam question for AMA's PCM exam

Question #: 26
Topic #: 4

Ryan's Bikes, a motorcycle company, designs and builds custom bikes. The company customizes each vehicle according to the taste, specification and individual requirements of the customer. In this scenario, Ryan's is using a _____ strategy.

Amass marketing targeting

Bconcentrated targeting

Cmicromarketing

Ddifferentiated targeting

Eundifferentiated targeting

Show Suggested Answer

Suggested Answer: C

by Shawna at May 06, 2022, 09:01 PM

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