AMA Exam PCM Topic 4 Question 105 Discussion

Actual exam question for AMA's PCM exam

Question #: 105
Topic #: 4

[All PCM Questions]

The planning phase of the marketing plan involves

Adefining the mission and vision for the business.

Bevaluating different opportunities by engaging in segmentation, targeting, and positioning.

Cexecuting the marketing mix using the four Ps.

Dtaking any necessary corrective actions to correct deviations from the plan.

Eevaluating the performance of the marketing strategy using marketing metrics.

Show Suggested Answer

Suggested Answer: D

by Wayne at Jan 14, 2025, 01:24 AM

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3 hours ago

I agree, it sets the direction for the whole strategy.

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4 days ago

I think the planning phase is crucial for a marketing plan.

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