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AMA Exam PCM Topic 4 Question 101 Discussion

Actual exam question for AMA's PCM exam
Question #: 101
Topic #: 4
[All PCM Questions]

When should a company use individual brands over family brands?

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Suggested Answer: C

by Karan at Sep 18, 2024, 02:57 AM

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Elden
2 months ago
Haha, individual branding is like trying to herd cats - each one thinks it's the top cat!
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Lenna
28 days ago
E) When the manufacturer wants the individual products to feed off each others' success
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Emeline
1 months ago
D) When the manufacturer wants greater control over positioning the brand
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Lauran
1 months ago
A) When the products vary in their usage and performance
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Goldie
1 months ago
C) When the products vary in their usage and performance
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Evangelina
2 months ago
I agree with Mose. It makes sense to have individual brands for products with different characteristics.
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Reita
2 months ago
But what about when the manufacturer wants greater control over positioning the brand? Wouldn't that be a reason to use individual brands as well?
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Sherron
2 months ago
D) When the manufacturer wants greater control over positioning the brand is also a good option. Individual branding allows more flexibility.
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Vernell
23 days ago
E) When the manufacturer wants the individual products to feed off each others' success
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Shawna
1 months ago
C) When the products vary in their usage and performance is a valid point. It helps target different customer segments.
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Gilma
1 months ago
A) When the products vary in their usage and performance
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Arlen
2 months ago
I agree with Fletcher. Maintaining a family brand can be challenging if the products have vastly different features and target markets.
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Thad
1 months ago
E) When the manufacturer wants the individual products to feed off each others' success
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German
1 months ago
D) When the manufacturer wants greater control over positioning the brand
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Mozell
1 months ago
C) When the products vary in their usage and performance
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Luis
2 months ago
A) When the products vary in their usage and performance
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Fletcher
2 months ago
C) When the products vary in their usage and performance seems like the best answer. Different products require different branding strategies.
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Tamekia
1 months ago
Yes, it allows for more targeted marketing and positioning in the market.
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Johnson
2 months ago
I agree, using individual brands for products with different usage and performance makes sense.
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Mose
2 months ago
I think a company should use individual brands when the products vary in their usage and performance.
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