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AMA Exam PCM Topic 3 Question 90 Discussion

Actual exam question for AMA's Professional Certified Marketer exam
Question #: 90
Topic #: 3
[All Professional Certified Marketer Questions]

Which of the following aspects is directly responsible for determining the zone of tolerance of customers?

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Suggested Answer: C

by Delsie at Jun 22, 2024, 10:12 AM

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Norah
2 months ago
Haha, who cares about the zone of tolerance? I just want a product that does the job and doesn't give me a headache. Option E all the way!
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Raul
1 months ago
Let's go with option E then.
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Mable
1 months ago
User 3: I never really thought about labeling, but now that you mention it, I'll go with Option E as well.
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Brice
1 months ago
User 2: Yeah, labeling is important for me too. Option E it is.
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Jaclyn
2 months ago
User 1: I agree, I just want something that works. Option E for me too.
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Veta
2 months ago
User 3: I'm with you guys, let's go with option E for simplicity.
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Peggy
2 months ago
User 3: Yeah, labeling is important for me as well.
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Loren
2 months ago
User 2: Option E sounds good to me too.
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Cathern
2 months ago
User 1: I agree, I just want something that works.
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Reita
2 months ago
User 2: Yeah, I don't really care about all that other stuff. Option E it is.
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Mertie
2 months ago
User 1: I agree, I just want something that works. Option E sounds good to me.
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Beatriz
3 months ago
Ah, this is a tricky one! I'm going to go with D. The complexity of the product or service is bound to impact the customers' expectations and tolerance levels.
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Marguerita
2 months ago
User 2: Yeah, I agree. It's all about managing those customer expectations.
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Lorrie
2 months ago
User 1: I think D makes sense. The more complex the product, the higher the expectations.
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Melita
3 months ago
I think it's a combination of both C) and D). The importance of service quality dimension and complexity of the product/service.
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Brice
3 months ago
I believe D) The complexity of the product or service also plays a role in customer tolerance.
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Jesus
3 months ago
Hmm, I'm not so sure. I think the breadth of the product mix (B) could also play a role in shaping the zone of tolerance.
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Ezekiel
3 months ago
I think the importance of each service quality dimension is also crucial in determining the zone of tolerance.
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Ezekiel
3 months ago
I agree, the breadth of the product mix can definitely impact the zone of tolerance.
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Shelia
3 months ago
I think the correct answer is C. The importance of each service quality dimension is crucial in determining the zone of tolerance for customers.
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Bettina
3 months ago
Yes, it plays a significant role in determining how much variation customers are willing to accept.
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Anika
3 months ago
I agree, the importance of each service quality dimension is definitely a key factor.
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Gwen
4 months ago
I agree with Tarra, the service quality dimension is crucial for determining customer tolerance.
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Tarra
4 months ago
I think it's C) The importance of each service quality dimension.
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