AMA Exam PCM Topic 3 Question 58 Discussion

Actual exam question for AMA's PCM exam

Question #: 58
Topic #: 3

Reference groups refer to

Athe relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, and behaviors.

Bindividuals who exert direct or indirect social influence over others.

Cone or more persons whom an individual uses as a basis for comparison regarding beliefs, feelings, and behaviors.

Dthose buyers who, through the size of their purchases, affect where marketing dollars will be spent.

Ethose with whom a person does not wish to be a member of or identified with.

Show Suggested Answer

Suggested Answer: C

by Delisa at Sep 22, 2022, 10:01 AM

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