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AMA Exam PCM Topic 3 Question 30 Discussion

Actual exam question for AMA's PCM exam
Question #: 30
Topic #: 3
[All PCM Questions]

Fly Air, provides exclusive services such as guaranteed tickets, upgrades and dedicated customer lines to customers who use the airline more than 20 times a year. The company believes that not all customers are created equally. In this scenario, Fly Air is using _____ segmentation.

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Suggested Answer: C

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