AMA Exam PCM Topic 2 Question 99 Discussion

Actual exam question for AMA's Professional Certified Marketer exam

Question #: 99
Topic #: 2

[All Professional Certified Marketer Questions]

_____ pertains to a customer's perception of the benefits he or she received compared with the costs.

ADistributive fairness

BProcedural fairness

CQualitative fairness

DExtent of responsiveness

EExtent of reliability

Show Suggested Answer

Suggested Answer: A

by Stevie at Sep 15, 2024, 06:01 PM

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Karina

2 days ago

Hah, this question is a real head-scratcher! I'm going to go with C) Qualitative fairness, just to mix things up a bit. You know, keep the exam graders on their toes!

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Claudio

7 days ago

I'm not sure, but I think it might be D) Extent of responsiveness, as responsiveness is important in customer perception.

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Lizbeth

7 days ago

Hmm, this is a tough one. I'm torn between A) Distributive fairness and D) Extent of responsiveness. I guess it depends on how the customer defines 'benefits' and 'costs'.

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Britt

10 days ago

I agree with Shaunna, because distributive fairness is about the benefits received compared to costs.

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Jeannine

11 days ago

I'm going with B) Procedural fairness. The question is asking about the customer's perception, and that's more about the fairness of the process, not the outcome.

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Lillian

17 days ago

I think the answer is A) Distributive fairness. It seems to be about the customer's perception of the benefits and costs, which is what distributive fairness is all about.

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Vicky

4 days ago

I think it might be B) Procedural fairness, as it relates to the fairness of the process rather than the outcome.

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Mary

7 days ago

I agree, distributive fairness is all about the perceived benefits and costs.

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Shaunna

19 days ago

I think the answer is A) Distributive fairness.

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