AMA Exam PCM Topic 2 Question 16 Discussion

Actual exam question for AMA's PCM exam

Question #: 16
Topic #: 2

_____ occurs when the brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold.

ABrand dilution

BLine extension

CRebranding

DCo-branding

EBrand association

Show Suggested Answer

Suggested Answer: A

by Dominque at May 05, 2022, 08:28 AM

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