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AMA Exam PCM Topic 2 Question 100 Discussion

Actual exam question for AMA's Professional Certified Marketer exam
Question #: 100
Topic #: 2
[All Professional Certified Marketer Questions]

PlayBall, a manufacturer of gaming consoles, announces the release of its new device. Karen, wanting to be one of the first to own the new gaming console, stands in a queue for over five hours on the day of its release. Even though disappointed that the product sold out before her turn arrived, Karen returned at 2 A.M the next day and was the first person in line. In this scenario, Karen is one among the _____.

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Suggested Answer: B

by Odelia at Sep 16, 2024, 08:45 AM

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Skye
11 days ago
I think Karen could also be considered an innovator, since she was the first person in line the next day.
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France
20 days ago
I agree with Carin, Karen's dedication shows she is an early adopter.
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Pilar
20 days ago
Wait, 2 A.M.? Karen needs to get a life. But I guess that's what it takes to be an early adopter these days. I'll go with A.
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Carin
22 days ago
B seems like the right choice here. Karen's eagerness to be one of the first to own the console makes her an innovator, not just an early adopter.
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Susana
23 days ago
I think the answer is A. Karen was clearly an early adopter, willing to wait in line for hours to get her hands on the new console.
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Verdell
11 days ago
A) early adopters
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Carin
29 days ago
Karen is definitely an early adopter.
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