AHIP AHM-510 Exam - Topic 2 Question 53 Discussion

Actual exam question for AHIP's AHM-510 exam

Question #: 53
Topic #: 2

In developing its corporate strategies, the Haven Health Plan decided to implement a growth strategy that is focused on increasing the percentage of preventive health office visits from its current plan members. To accomplish this objective, Haven will send a direct mail kit to existing plan members to remind them of the variety of preventive health services that Haven currently offers, including physical exams, cholesterol tests, and mammograms. This information illustrates Haven's use of

CAn integrated growth strategy known as market development

AAn intensive growth strategy known as market penetration

DA diversified growth strategy known as market penetration

BAn integrated growth strategy known as product development

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Suggested Answer: A

by Nakisha at Jan 23, 2026, 07:09 PM

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Lovetta

22 days ago

This reminds me of a practice question we did about health plans using outreach to boost service utilization. I believe it’s definitely a proactive approach to preventive care.

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Roselle

27 days ago

I think this is an example of a marketing strategy aimed at increasing engagement with existing members, but I'm not entirely sure if it falls under direct marketing or health promotion.

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Lai

1 month ago

Okay, I got this. Haven is implementing a penetration strategy by trying to increase usage of their existing preventive health services among their current plan members. The direct mail kit is a promotional tactic to drive that growth.

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Madelyn

1 month ago

I'm a bit confused by the wording of the question. Is it asking me to identify the type of growth strategy Haven is using, or just explain how the information provided illustrates their strategy? I want to make sure I answer the question correctly.

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Tula

1 month ago

This looks like a marketing/promotion question. Haven is using a direct mail campaign to increase awareness and utilization of their preventive health services. I feel pretty confident I can explain how this illustrates their growth strategy.

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Dawne

2 months ago

Hmm, I'm a little unsure about this one. I need to make sure I understand what "preventive health office visits" and "direct mail kit" mean in the context of Haven's strategy.

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Leonie

2 months ago

Okay, this seems like a straightforward question about Haven Health Plan's growth strategy. I think I can identify the key elements here.

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