After successfully ingesting profile data from a CRM system into AER a user creates a segment using profile attributes from the same uploaded dat
a. The Segment Ul shows an estimated audience size of zero.
Which two actions can the user take to view the correct segment size? (Choose two.)
A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data:
Company Existing Profile Data:
* companyEmail: celeste.brown@bluewidgetcompany.com
* fName: Celeste
* IName: Brown-Smith
* officePhone: 555-555-7787
* mobilePhone: 555-555-1212
* companyName: Blue Widget Company
* companyPosition: Manager
Data From Web Form Submitted:
* companyEmail: celeste.brown@bluewidgetcompany.com
* fName: Celeste
* IName: Brown-Smith
* officePhone: 555-555-7700
* mobilePhone: 555-555-1212
* companyName: Blue Widget Company
* companyPosition: Director
Assume deduplication by the composite key companyEmail + IName + mobilePhone and the new web form data supersedes current data.
Which entry will the export file contain?
A company is collecting data where the source data is not automatically hashed. According to data privacy policies, the data must be hashed to all destinations when exporting any data.
What must the engineer select to correctly send the data?
A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich. The engineer logs in and sees the following profile attributes and segments already set up.
Segments
* Breakfast Eaters
* Lunch Eaters
* Dinner Eaters
* High-Value Dinners
Profile Attributes
* Favorite Location
* Favorite Breakfast Meal
* Favorite Lunch Meal
* Favorite Dinner Meal
* Last Purchase
How should the engineer create a segment to meet the customer's needs?
A global retailer wants to send promotional discount offers to the following:
Existing customers who are:
* Within 50 miles of their nearest store
* Have made one of the following:
* Visits to the website more than 3 times in the last 2 weeks
* Purchase of items worth more than $200 in the last 2 months
* Have high propensity to purchase
This offer will be sent via SMS if the customer has subscribed to SMS. Otherwise, the offer will be sent via email.
They have made the following digital investment:
* Adobe Experience Platform
* Adobe Audience Manager
* Adobe Analytics
* Adobe Campaign
* Adobe Target
* Adobe Advertising Cloud
* CRM
Which steps should the retailer take to meet the requirement?
This is the most suitable workflow to send personalized offers to existing customers who are within 50 miles of their nearest store, have made one of the following: visits to the website more than 3 times in the last 2 weeks, purchase of items worth more than $200 in the last 2 months, or have high propensity to purchase. By onboarding CRM data into AEP, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By creating a segment in Adobe Target for visitors with high propensity score to purchase, the company can use the personalization capabilities of Adobe Target to predict the likelihood of customers to purchase based on their profile and behavior dat
Marg
10 months agoNichelle
10 months agoRosita
11 months agoMagda
11 months agoEmogene
11 months agoVeronika
1 years ago