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Adobe AD0-E559 Exam Questions

Exam Name: Adobe Marketo Engage Business Practitioner Expert
Exam Code: AD0-E559
Related Certification(s): Adobe Marketo Engage Certification
Certification Provider: Adobe
Actual Exam Duration: 110 Minutes
Number of AD0-E559 practice questions in our database: 50 (updated: Mar. 04, 2025)
Expected AD0-E559 Exam Topics, as suggested by Adobe :
  • Topic 1: Demonstrate/apply the correct configuration to Engagement Programs/Identify CRM platforms with native Marketo synchronization
  • Topic 2: Identify what happened to an asset using the Audit Trail/ Demonstrate the relevance of lead scoring in marketing and sales collaboration
  • Topic 3: Demonstrate an understanding of Smart Campaigns, logic, constraints and flow steps/ Outline the key decision points in defining the lifecycle model
  • Topic 4: Demonstrate how to set up a data management program/ Given a scenario, identify the best fit for using workspace and partitions
  • Topic 5: Explain the process to perform a quality check on any Marketo program/ Illustrate the benefits of the folder structure and naming conventions
  • Topic 6: Given a scenario, locate where information is referenced/ Summarize the utility of Webhooks in Marketo and how they are used
  • Topic 7: Identify and apply the appropriate use of the PMCF/ Given a scenario, be able to investigate and assign the appropriate acquisition program
  • Topic 8: Interpret the relationship between programs, channels, tags and period cost/ Explain the benefits of Global Assets and how to use them
  • Topic 9: Identify where a program or asset has been referenced with ‘Used By’/ Identify a few key pieces of Marketo’s data retention policy as it relates to smart lists
  • Topic 10: Given an outcome of a campaign, determine how to set up a program to provide the best reporting/ Give examples of usage for different types of tokens
Disscuss Adobe AD0-E559 Topics, Questions or Ask Anything Related
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Ettie

13 days ago
Any tips on studying for the data management and hygiene questions?
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Stefania

14 days ago
Marketo Expert status unlocked! Pass4Success made it possible with their spot-on practice questions. Eternally grateful!
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Melissa

27 days ago
How were the questions on program management?
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Myra

1 months ago
Did you encounter any questions about lead nurturing strategies?
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Lenna

1 months ago
Passed my Marketo exam in record time! Pass4Success, your prep materials were gold. Thanks for the efficient study plan!
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Kasandra

2 months ago
I am pleased to share that I passed the Adobe Marketo Engage Business Practitioner Expert exam. The Pass4Success practice questions were a big help. One difficult question in the Reporting section asked how to analyze campaign ROI using built-in tools. I wasn't entirely confident about the steps, but I passed the exam.
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Sean

2 months ago
How about landing page and email template questions?
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Billi

2 months ago
Any advice on studying for the segmentation and list management questions?
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Louvenia

2 months ago
Adobe Marketo Engage certification achieved! Pass4Success, you're the real MVP. Your questions were exactly what I needed.
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Joanne

2 months ago
Just passed the Adobe Marketo Engage Business Practitioner Expert exam! The practice questions from Pass4Success were incredibly useful. There was a challenging question in the Administration and Maintenance section about configuring system settings for optimal performance. It asked which settings to prioritize, and I wasn't sure, but I managed to pass.
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Naomi

3 months ago
How detailed were the questions on form functionality?
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Letha

3 months ago
I passed the Adobe Marketo Engage Business Practitioner Expert exam, and the Pass4Success practice questions were essential. One tricky question in the Lead Management section asked how to set up lead nurturing workflows. It was about the best practices for segmenting leads, and I had to think on my feet, but I succeeded.
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Wilda

3 months ago
Were there any questions about integrations with other systems?
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India

3 months ago
Pass4Success nailed it with their Marketo prep materials. Exam was a breeze. Couldn't have done it without them!
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Lashawnda

3 months ago
Happy to report that I passed the Adobe Marketo Engage Business Practitioner Expert exam! The Pass4Success practice questions were a great help. There was a question in the Best Practices section about optimizing email deliverability. It asked which strategies to implement to avoid spam filters, and I wasn't entirely sure, but I still passed.
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Bettina

4 months ago
How about reporting and analytics? Any specific areas to pay attention to?
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Katina

4 months ago
I successfully passed the Adobe Marketo Engage Business Practitioner Expert exam, thanks to Pass4Success practice questions. One question that puzzled me was in the Marketing Activities/Campaign Management section. It asked how to set up a multi-channel campaign with automated triggers, and I had to guess a bit, but I made it through.
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Britt

4 months ago
Certified Marketo Expert now, thanks to Pass4Success! Their exam questions were so relevant. Saved me tons of study time.
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Demetra

4 months ago
Excited to announce that I passed the Adobe Marketo Engage Business Practitioner Expert exam! The practice questions from Pass4Success were invaluable. There was a tough question in the Data Management section about integrating third-party data sources. It asked which API methods to use for seamless data flow, and I wasn't completely confident, but I passed nonetheless.
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Justine

5 months ago
Did you encounter any questions about smart campaigns? That's where I'm focusing my study efforts.
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Temeka

5 months ago
I am thrilled to share that I passed the Adobe Marketo Engage Business Practitioner Expert exam. The Pass4Success practice questions were spot on. One challenging question in the Reporting section asked how to create a custom report to track email campaign performance. I was unsure about the specific metrics to include, but I managed to get through it.
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Mozelle

5 months ago
How was the section on lead lifecycle? I'm struggling with that part.
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Alida

5 months ago
Wow, that Marketo exam was tough! Grateful for Pass4Success - their practice questions were a lifesaver. Passed with flying colors!
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Quentin

5 months ago
Just cleared the Adobe Marketo Engage Business Practitioner Expert exam! The practice questions from Pass4Success were a lifesaver. There was a tricky question in the Administration and Maintenance section about configuring user roles and permissions. It asked which roles should be assigned to ensure data security, and I had to think hard about it, but I still succeeded.
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Dominga

5 months ago
Congrats! I'm preparing for it now. Any tips on email deliverability questions? I heard they're important.
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Karima

6 months ago
I recently passed the Adobe Marketo Engage Business Practitioner Expert exam, and I have to say, the Pass4Success practice questions were incredibly helpful. One question that stumped me was about setting up lead scoring models in the Lead Management section. It asked how to prioritize leads based on behavioral and demographic data, and I wasn't entirely sure of the best approach, but I managed to pass!
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Brock

6 months ago
Definitely! I used Pass4Success for my prep, and their practice questions were spot-on. Really helped me pass the exam quickly. Highly recommend their materials!
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Erick

6 months ago
Just passed the Adobe Marketo Engage exam! Pass4Success materials were spot-on. Thanks for helping me prep quickly!
upvoted 0 times
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Dudley

7 months ago
Passing the Adobe Marketo Engage Business Practitioner Expert exam was a great achievement for me, and I attribute my success to the practice questions provided by Pass4Success. The exam covered topics such as configuring Engagement Programs and understanding the role of lead scoring in marketing and sales collaboration. One question that tested my knowledge was related to the relevance of lead scoring in improving marketing and sales alignment, and I had to provide examples of how lead scoring can benefit both teams. Despite my initial uncertainty, I managed to pass the exam.
upvoted 0 times
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Gilbert

8 months ago
My experience with the Adobe Marketo Engage Business Practitioner Expert exam was successful as I passed it with the assistance of Pass4Success practice questions. The exam included topics like using the Audit Trail to track asset changes and understanding the importance of lead scoring in marketing and sales collaboration. One question that challenged me was about identifying CRM platforms with native Marketo synchronization and explaining the benefits of such integration. Despite my uncertainty, I was able to pass the exam.
upvoted 0 times
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Keith

9 months ago
I recently passed the Adobe Marketo Engage Business Practitioner Expert exam with the help of Pass4Success practice questions. The exam covered topics such as configuring Engagement Programs and identifying CRM platforms with native Marketo synchronization. One question that stood out to me was related to lead scoring in marketing and sales collaboration, where I had to demonstrate the relevance of lead scoring in improving marketing and sales alignment. Despite being unsure of my answer, I managed to pass the exam.
upvoted 0 times
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Lenna

9 months ago
Just passed my Adobe Marketo Engage exam! Thanks Pass4Success for the spot-on practice questions. Saved me weeks of prep time!
upvoted 0 times
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Lourdes

9 months ago
Pass4Success nailed it! Their practice tests were crucial for my Adobe Marketo Engage certification. Passed with flying colors!
upvoted 0 times
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Kelvin

9 months ago
Adobe Marketo Engage certified! Pass4Success's exam questions were incredibly similar to the real thing. Thank you for the efficient study plan!
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Milly

9 months ago
Analytics and reporting were crucial exam topics. You might encounter questions on interpreting program performance metrics and creating custom reports. Familiarize yourself with Revenue Cycle Modeler and attribution reporting. Pass4Success's practice exams included similar questions, which significantly boosted my readiness for the actual test.
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Isaiah

9 months ago
Passed my Adobe Marketo Engage certification thanks to Pass4Success. Their practice exams were spot-on and saved me so much time!
upvoted 0 times
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Felicidad

10 months ago
Aced the Adobe Marketo Engage exam today. Pass4Success's materials were a game-changer. Highly recommend for quick, effective prep!
upvoted 0 times
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Free Adobe AD0-E559 Exam Actual Questions

Note: Premium Questions for AD0-E559 were last updated On Mar. 04, 2025 (see below)

Question #1

A marketer conducted an A/B test and expected the new version to perform better than the original version. However, this did not occur.

What conclusion can the marketer make about these A/B test results?

Reveal Solution Hide Solution
Correct Answer: A

The conclusion that the marketer can make about these A/B test results is that their test hypothesis was invalidated and they should test again. This means that their assumption about what would improve their email performance was not supported by the data and they should try a different variation or element to test.The test was not erroneous or too short, as long as it was set up correctly and ran for a sufficient time period to reach statistical significance


Question #2

Rocky is in the process of sending an email from Adobe Marketo Engage for the first time.

What two QA (quality assurance checks) would he perform on the email before it is launched? (Choose two.)

Reveal Solution Hide Solution
Correct Answer: A, D

Two QA checks that Rocky would perform on the email before it is launched are to ensure the right tokens are used and default values are set and to ensure there are HTML and text versions of the email. These checks will help Rocky avoid errors or blank spaces in his email content and ensure that his email can be viewed by different email clients and devices.Ensuring that marketing suspended records have been added to the target audience or ensuring that the unsubscribe link is not used are not QA checks for the email, as they do not affect its appearance or functionality


Question #3

Aya has finished building a webinar program in Adobe Marketo Engage and connected it to a Launchpoint partner. Webinar registration is being handled by an Adobe Marketo Engage landing page. During the quality assurance process, she visited the landing page and registered for the webinar for the first time, however, a confirmation email was not sent.

What are two places to troubleshoot? (Choose two.)

Reveal Solution Hide Solution
Correct Answer: B, C

Two places to troubleshoot are to check to see if the smart campaign handling the registration has any members and to check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status. These checks will help Aya determine if there is any issue with her smart campaign logic or her program membership settings that prevented her from receiving the confirmation email.Checking if the confirmation email has the correct token or if the smart campaign is set to run every time or run once will not help Aya troubleshoot this issue, as they do not affect whether she receives the confirmation email or not.


Question #4

Michael has instituted a new program naming convention for his Marketo instance. It instructs his users to begin each program name with an abbreviation indicating which channel the program belongs to. For example, programs of the Webinar channel are designated to begin with the 'WBN' abbreviation. Michael has ensured all existing program names have been updated to adhere to this new naming convention.

Moving forward, how would Michael monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention?

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Correct Answer: C

Michael would monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention by creating a Program Performance report and filtering by Channel = Webinar. This report type shows metrics such as new names, success, cost per success, etc. for each program in a selected channel or folder. Michael can scan through the program names and identify any programs that do not start with 'WBN' as per his naming convention.Searching for 'WBN' in Marketing Activities or using Audit Trail will not help Michael find programs that do not follow his naming convention.


Question #5

Aya has finished building a webinar program in Adobe Marketo Engage and connected it to a Launchpoint partner. Webinar registration is being handled by an Adobe Marketo Engage landing page. During the quality assurance process, she visited the landing page and registered for the webinar for the first time, however, a confirmation email was not sent.

What are two places to troubleshoot? (Choose two.)

Reveal Solution Hide Solution
Correct Answer: B, C

Two places to troubleshoot are to check to see if the smart campaign handling the registration has any members and to check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status. These checks will help Aya determine if there is any issue with her smart campaign logic or her program membership settings that prevented her from receiving the confirmation email.Checking if the confirmation email has the correct token or if the smart campaign is set to run every time or run once will not help Aya troubleshoot this issue, as they do not affect whether she receives the confirmation email or not.


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