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Adobe AD0-E555 Exam Questions
- Topic 1: Building and Managing Programs: In this topic of the Adobe Marketo Engage Professional exam, you will master program types crucial for effective Adobe campaign management. It assesses your skills in using event, default, engagement, and email programs, including cloning capabilities and custom tags. You will also learn about communication limits, lead scoring, and Period Costs, essential for optimizing marketing efforts and understanding customer preferences.
- Topic 2: Building Assets: This topic of the AD0-E555 exam evaluates your proficiency in creating and modifying essential Adobe marketing assets like forms, emails, landing pages, and snippets. You will demonstrate your ability to distinguish between draft and approved assets, and understand local versus global assets.
- Topic 3: Defining and Targeting Audiences: Here, you will prove your ability to build and manage Smart Lists, Smart Campaigns, and segmentation strategies. This section of the Adobe Marketo Engage Professional exam tests your skills in setting privacy settings, navigating databases, and understanding campaign triggers and filters.
- Topic 4: Analyzing and Building Reports: In this topic of the Adobe AD0-E555 exam, you will demonstrate your capability to analyze various Adobe Marketo Engage reports and dashboards, including performance metrics for emails, landing pages, and programs. This knowledge is crucial for Adobe professionals that require data-driven decision-making and reporting to measure and enhance marketing performance.
Free Adobe AD0-E555 Exam Actual Questions
Note: Premium Questions for AD0-E555 were last updated On Jan. 25, 2025 (see below)
Which is considered a best practice when building a Smart List?
Therefore, including the @ symbol when using the Email Address filter is considered a best practice when building a Smart List.
What is the relationship between triggers and filters in a Smart Campaign?
In Marketo Smart Campaigns, triggers and filters work with an OR/AND relationship:
Triggers (Orange):Triggers watch for specific actions or changes in lead data. Ifanyof the triggers you define are met, the lead becomes eligible for the Smart Campaign's actions. Triggers operate on anORbasis.
Filters (Green):Filters further refine the audience by applying additional criteria. The lead must meet the filter criteriaANDhave been activated by at least one trigger. Filters operate on anANDbasis.
Example:
Smart Campaign:
Triggers:
Fills out Form A
Visits Pricing Page
Filters:
Job Title = 'Director'
Country = 'United States'
In this example, a lead will qualify for the Smart Campaign if they:
Fill out Form AORVisit the Pricing PageANDTheir job title is DirectorANDthey are located in the United States.
Which is considered a best practice when building a Smart List?
Therefore, including the @ symbol when using the Email Address filter is considered a best practice when building a Smart List.
An Adobe Marketo Engage professional wants to score Vice Presidents as +10 and Executives as +20. In their company's person scoring model, which type of scoring would they use?
To score Vice Presidents as +10 and Executives as +20, the Adobe Marketo Engage professional would need to create a smart campaign with the following steps:
Activate the smart campaign and monitor the results
A marketer needs to know the names and email addresses of the people who submitted their information in the global demo request form on an Adobe Marketo Engage landing page.
How would a marketer find this information?
The Filled Out Form filter allows you to find people who have submitted a specific form on any web page or landing page. You can use constraints to narrow down the filter by web page, querystring, date of activity, etc.
The Web Page constraint lets you specify the URL of the web page or landing page where the form was filled out. You can use operators such as contains, starts with, ends with, etc. to match the URL pattern.
Therefore, to find the names and email addresses of the people who submitted their information in the global demo request form on an Adobe Marketo Engage landing page, you need to create a Smart List using the Filled Out Form filter with the Web Page constraint. The steps are as follows:
Go to the Marketing Activities area and select the program that contains the global demo request form.
Click the New drop-down and select New Smart List.
Name your Smart List and click Create.
In the Smart List tab, drag the Filled Out Form filter from the right panel to the canvas.
Select the global demo request form from the drop-down menu.
Click Add Constraint and select Web Page.
Enter the URL of the Adobe Marketo Engage landing page where the form is located, or use an operator to match the URL pattern.
Click Save Smart List.
In the Lead tab, you can see the names and email addresses of the people who match the criteria.
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