An Adobe business practitioner needs to export a report on user activities with various reporting tools within Adobe Campaign. The business practitioner would like to know how many times each report has been generated and how many unique users used it.
What is the best practice to accomplish this task?
Adobe Campaign provides several reporting tools that can help analyze and represent data for different purposes. Some of these tools are:
Audit features: These features allow you to track and monitor user activities on various objects and folders in Adobe Campaign, such as deliveries, workflows, reports, etc. You can access them under Administration > Audit folder.
logins.log file: This file records all the login attempts to Adobe Campaign server, including successful and failed logins. You can access it in the nlserver syslogd module.
Delivery summary report: This report shows a summary of the delivery settings and statistics, such as target population, subject line, sender name, etc. You can access it in Adobe Creative Cloud.
This would allow you to export a report on user activities with various reporting tools within Adobe Campaign. You would be able to see how many times each report has been generated and how many unique users used it.
A business practitioner wants to create a cross delivery workflow in a campaign so that customers who are subscribed to a newsletter would receive a promo in an email, then in an SMS.
What should the business practitioner do to ensure that this workflow is cross delivery?
To create a cross-delivery workflow where an email is followed by an SMS, it's important that the workflow can pass the target recipients from the email delivery to the SMS delivery. Checking the 'Generate an outbound transition' option in the workflow execution settings of the email delivery creates an output population that can be used as the input for the subsequent SMS delivery activity. This ensures that the recipients who received the email are then considered for the SMS, maintaining the flow of communication across the different delivery channels. Reference: This process aligns with cross-channel campaign management, where the flow of the recipient data from one delivery channel to another is managed within a campaign workflow.
A business practitioner is asked to generate an audience of customers with their latest subscription status on an ongoing basis including new customers.
After querying the subscription table for the latest customer subscription status, what should a business practitioner do to keep the audience updated?
To maintain an updated audience with the latest subscription status, including new customers, the most effective approach would be to use a dynamic list that is updated daily. The term 'Purge and Reuse' implies that the list will be cleared and repopulated with current data on a regular basis. This approach ensures that the audience list always reflects the most recent subscription statuses, including those of any new customers who have subscribed since the last update. A list of type 'Group' would typically be used for static segmentations and wouldn't be as dynamic as a list of type 'List'. Reference: This answer is based on the standard practice of audience management in campaign systems where dynamic lists are used to reflect real-time or frequently updated data.
A customer wants to trigger an email on a specified frequency based on the customer journey.
Given that the customer wants the delivery statistics consolidated, what kind of email delivery should the business practitioner configure in this scenario?
In scenarios where a customer wishes to trigger emails based on the customer journey and wants consolidated delivery statistics, a recurring delivery is appropriate. This type of delivery repeats at specified intervals, which can align with the frequency dictated by the customer journey stages. By pulling content from the delivery template, the practitioner ensures consistency in the email content across different sends while benefiting from the cumulative statistics that a recurring delivery provides, allowing for a consolidated view of delivery performance over time. Reference: Recurring deliveries are a feature within Adobe Campaign Classic that allows for the repeated sending of a delivery on a set schedule, which is useful for consistent communications and consolidated reporting.
The code "delivery.operation_id = instance.vars.operation_id" is inside the delivery script tab. What action is being performed by the code?
The script 'delivery.operation_id = instance.vars.operation_id' is assigning the value of the campaign operation ID (stored in instance variables) to the delivery's operation ID. This is a method of linking a delivery to its parent campaign operation within Adobe Campaign. The operation ID is a unique identifier for a campaign operation, and this linkage ensures that the delivery's performance can be reported and analyzed in the context of the campaign it belongs to. Reference: This understanding of campaign and delivery linkage comes from common scripting and data structure practices in Adobe Campaign Classic, where such scripts are used to ensure proper association between campaign elements.
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