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Adobe AD0-E208 Exam Questions
- Topic 1: Analyze report data to summarize and draw conclusions/ Apply the process to configure Classification Importer and Rule Builder
- Topic 2: Compare fallout and flow visualization and appropriate variable types for reporting/ Apply the process to share segments with others in the organization
- Topic 3: Apply the process to schedule Projects and Data Warehouse/ Analyze data to answer business questions and recommend new optimization hypotheses
- Topic 4: Consider the advantages of using a reporting tool based on a given scenario/ Interpret Solution Design Reference (SDR) to determine what data is available in reports
- Topic 5: Analyze reports and identify data quality issues/ Apply the process to configure a virtual report suite based upon an existing segment
- Topic 6: Apply the process to create, configure, and use mobile scorecards/ Apply the process to generate calculated and/or segmented metrics
- Topic 7: Given a scenario, determine the appropriate item to use/ Determine how to bring data in and out of Adobe Analytics
- Topic 8: General Tool Knowledge and Troubleshooting/ Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
- Topic 9: Investigate outliers and anomalies in reports/ Define different types of dimensions and parameters existing in Adobe Analytics
- Topic 10: Determine how to develop and configure segments/ Apply the process to create a visualization/ Apply segments to Projects and Components
Free Adobe AD0-E208 Exam Actual Questions
Note: Premium Questions for AD0-E208 were last updated On Apr. 10, 2025 (see below)
In the Solution Design Reference document, variable 'Product Category" is assigned to "eVar4" and is set on a product page with value "Shoes". It is then not recorded in the shopping cart page, the "Order summary" page, or the "Order completion" pages.
The variable is configured like this:
If we count the number of orders per product category in a report, which value receives one order after one visitor completes a purchase from that Product page?
Since eVar4 is set to expire after purchase event, the value ''Shoes'' will be persisted throughout the visit until the order is completed. Therefore, the report will show one order for product category ''Shoes''.
References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en#expiration
In the Solution Design Reference document, variable 'Product Category" is assigned to "eVar4" and is set on a product page with value "Shoes". It is then not recorded in the shopping cart page, the "Order summary" page, or the "Order completion" pages.
The variable is configured like this:
If we count the number of orders per product category in a report, which value receives one order after one visitor completes a purchase from that Product page?
Since eVar4 is set to expire after purchase event, the value ''Shoes'' will be persisted throughout the visit until the order is completed. Therefore, the report will show one order for product category ''Shoes''.
References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en#expiration
The Product team wants to upload product pricing data from an offline database to the Transaction ID in Adobe Analytics.
Which data import tool should be used for this task?
The data import tool that should be used for this task is Data Sources. Data Sources is a feature that allows you to upload offline data from external sources and match it with online data in Adobe Analytics. It can also support transaction ID as a key variable to join offline and online data.
References: https://experienceleague.adobe.com/docs/analytics/import/data-sources/data-sources-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/import/data-sources/data-sources-overview.html?lang=en#data-sources-types
The web analyst for a beauty products company wants to create a report to analyze the number of sample requests for one of their product pages.
The following items are available from the default configuration:
* prop3, which registers the product page name and is fired in the first page load
* eVar4, which registers the product page name and is fired in the first page load
* event1 2, which fires when a visitor clicks on "Request a sample'' call to action
How can the analyst accomplish the creation of this report?
The best way to create a report to analyze the number of sample requests for one of their product pages is to use eVar4 in combination with event12 as a metric. eVar4 registers the product page name and is fired in the first page load, so it will capture and persist the value for each visit. event12 fires when a visitor clicks on ''Request a sample'' call to action, so it will measure the number of sample requests. Using eVar4 as a dimension and event12 as a metric will show how many sample requests were made for each product page. Using prop3 instead of eVar4 will not work, as prop3 does not persist across hits or visits.
References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/variables/traffic-variables/traffic-var-overview.html?lang=en
Refer to the exhibit:
A marketing analyst wants to look into visitors who originated from paid search and made a purchase.
Which two options can be done directly from this Visualization? (Choose two.)
A Venn Visualization is a tool that shows how segments overlap or differ from each other. It can also support up to three segments in one visualization. Two options that can be done directly from this Visualization are: Drag a third segment onto the Venn Visualization to see how it relates to the other two. This will show how the third segment intersects or excludes the other two segments in different regions. Right click to create a new segment from the overlap region of the Venn Visualization. This will create a new segment based on the criteria that match both segments in the overlap region.
References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/venn.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/venn.html?lang=en#creating-a-segment-from-a-venn-visualization
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