Adobe Exam AD0-E712 Topic 1 Question 19 Discussion

Actual exam question for Adobe's AD0-E712 exam

Question #: 19
Topic #: 1

[All AD0-E712 Questions]

Which is an example of Pay-Per-Click (PPC) Marketing?

APush notifications sent to a users device about new products.

BPromoted advertisements in search engine results.

CPersonalised reminder emails sent after a user abandons their cart.

Show Suggested Answer

Suggested Answer: B

by Ozell at Apr 11, 2024, 11:50 AM

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Jesusa

7 months ago

I don't think so Kristal, PPC is more about search engine ads, so B) seems more likely.

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Kristal

7 months ago

I am not sure, but I think it could also be A) Push notifications sent to a users device about new products.

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Kanisha

7 months ago

I agree with Yolande, PPC marketing is all about paid ads in search engine results.

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Yolande

7 months ago

I think the answer is B) Promoted advertisements in search engine results.

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Glynda

7 months ago

I see where you’re coming from, but I think it’s more about paid search ads.

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Olive

8 months ago

I’m not sure, but I think A) Push notifications sent to a users device about new products could also be an example of PPC marketing.

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Fannie

9 months ago

I agree with PPC marketing involves paying for ads to appear in search engine results.

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Glynda

9 months ago

I think the answer is B) Promoted advertisements in search engine results.

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Verlene

9 months ago

Woah, slow down there Patria. Let's not be too hasty. I'm leaning towards C myself. Those personalized emails seem like a pretty textbook PPC tactic to me.

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Denise

8 months ago

I think B is also a valid option. Promoted advertisements in search engine results can be considered PPC.

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Lera

8 months ago

I agree with C. Personalised reminder emails are definitely an example of PPC marketing.

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Patria

10 months ago

You guys are overthinking this. It's clearly B - promoted ads in search results. That's the bread and butter of PPC marketing. Next question, please!

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Kallie

10 months ago

Hmm, good point. But I still think B is the best answer. Push notifications don't really fit the PPC model, and email reminders are more of a conversion optimization tactic than pure PPC.

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Vernell

10 months ago

I'm not so sure. What about those personalized reminder emails after cart abandonment? That's a form of retargeting, which is often considered a PPC strategy as well.

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Alona

10 months ago

I agree with Mica. PPC is all about paying for clicks, not just impressions or views. The search engine results definitely fit that description.

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Hmm, this is a tricky one. I think the answer is B - Promoted advertisements in search engine results. That's the classic example of PPC marketing, where advertisers pay each time their ad is clicked.

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