Customers are stating that the product image is not reflective of the product they have added to their cart. When you investigate you notice this is an issue specific to configurable products.
Option A sounds like a great way to give customers a headache. Configuring the image to the product thumbnail within the cart? No thanks, I'll take Option B and call it a day.
Hmm, Option D seems interesting. Setting the configurable product image to the parent thumbnail could work, but I'm not convinced it'll solve the issue completely. Better go with Option B.
C'mon, Option C? Seriously? Asking the business to upload photos of all the variants? That's just more work for them. Option B is the clear winner here.
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