Adobe Exam AD0-E602 Topic 4 Question 38 Discussion

Actual exam question for Adobe's AD0-E602 exam

Question #: 38
Topic #: 4

An entertainment company and Adobe Real-Time CDP customer wants to message subscribers on the anniversary of their subscription date. The goal is to send an upsell offer to increase their subscription benefits by creating a segment and activating to their email service provider.

Which segmentation event recency type should be used to evaluate new users each day into this segment once users reach 365 days since the first subscription?

AThis year

BRolling Range

CCustom date

DWithin (+/-)

Show Suggested Answer

Suggested Answer: C

According to the Adobe documentation, custom date is a type of segmentation event recency that allows specifying a fixed date or a relative date based on a field in the dataset schema. This type of recency can be used to evaluate new users each day into a segment based on a specific date, such as the anniversary of their subscription date. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-builder.html?lang=en#event-recency

by Kenny at Nov 13, 2024, 07:12 PM

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Angelyn

2 months ago

Hmm, I bet the Basiliaeting team is really 'rolling' with this one, trying to figure out the best option. B) Rolling Range gets my vote!

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Basilia

2 months ago

D) Within (+/-) sounds like a bit of a wildcard here. I'm not sure that would be the best way to target the specific 365-day anniversary.

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Kattie

2 months ago

I agree, A) This year might be too broad, and C) Custom date may require manual updates. B) Rolling Range seems like the most efficient choice.

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Kattie

2 months ago

I think B) Rolling Range would be the best option to evaluate new users each day once they reach 365 days since the first subscription.

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Charlette

3 months ago

A) This year? I don't think that's the right option. We're looking for the subscription date anniversary, not just the current year.

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Elroy

1 months ago

A) This year? I don't think that's the right option. We're looking for the subscription date anniversary, not just the current year.

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Aretha

2 months ago

D) Within (+/-)

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Paz

2 months ago

C) Custom date

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Carin

2 months ago

B) Rolling Range

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Yuette

3 months ago

I agree with Latrice, Rolling Range would be more suitable for this scenario as it considers a continuous time frame for evaluation.

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Latrice

3 months ago

I disagree, I believe the correct option is B) Rolling Range because it allows for more flexibility in evaluating new users.

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Lezlie

3 months ago

I think the segmentation event recency type that should be used is A) This year.

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Ashton

3 months ago

B) Rolling Range sounds like the way to go here. It allows for more flexibility in evaluating new users as they reach the 365-day mark.

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Hortencia

2 months ago

C) Custom date

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Weldon

2 months ago

B) Rolling Range

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Tegan

3 months ago

A) This year

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Winfred

3 months ago

I think the answer is C) Custom date. It seems the most logical choice to track the anniversary of the subscription date.

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Sage

2 months ago

I'm not sure, but Custom date seems like the most precise option for this scenario.

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Lavera

2 months ago

But wouldn't Rolling Range also work for this segmentation event?

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Luann

2 months ago

I agree, it makes sense to use Custom date for tracking anniversaries.

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Bok

3 months ago

I think the answer is C) Custom date.

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