Adobe Exam AD0-E602 Topic 2 Question 28 Discussion

Actual exam question for Adobe's AD0-E602 exam

Question #: 28
Topic #: 2

An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address.

What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer's website retargeting audiences with Google?

AOnly send users who have visited the website using another browser (e.g. Chrome)

BShare the segment using the Google Customer Match connection using hashed email addresses as the target identity

CShare the segment using the Google Customer Match connection using ECID as the target identity

Show Suggested Answer

Suggested Answer: A, B

According to the Adobe documentation, profiles added and profile source are two standard widgets that are available in a Profiles overview dashboard of Real-time CDP. Profiles added widget shows the number of profiles that have been added to the platform over time. Profile source widget shows the breakdown of profiles by their source type, such as batch or streaming. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/ui/overview.html?lang=en#profiles-overview-dashboard

by Daisy at Jul 13, 2024, 04:31 AM

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Shakira

7 days ago

I think option B is the best choice because using hashed email addresses can help improve the match rate with Google.

upvoted 0 times

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