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Adobe Exam AD0-E559 Topic 8 Question 22 Discussion

Actual exam question for Adobe's AD0-E559 exam
Question #: 22
Topic #: 8
[All AD0-E559 Questions]

A marketer conducted an A/B test and expected the new version to perform better than the original version. However, this did not occur.

What conclusion can the marketer make about these A/B test results?

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Suggested Answer: A

The conclusion that the marketer can make about these A/B test results is that their test hypothesis was invalidated and they should test again. This means that their assumption about what would improve their email performance was not supported by the data and they should try a different variation or element to test.The test was not erroneous or too short, as long as it was set up correctly and ran for a sufficient time period to reach statistical significance


by Tamala at Apr 29, 2024, 11:18 AM

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Flo
7 months ago
That could be, but I think they need to test again with a new hypothesis.
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Rory
7 months ago
How about C) The test period was too short and they need to let it run for a longer time?
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Na
7 months ago
B sounds too drastic. They should identify what went wrong first.
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Troy
7 months ago
I don't know, seems like B) The test was erroneous and the results should be thrown out, might be right.
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Flo
7 months ago
Yeah, it's tricky! I think the answer is A) Their test hypothesis was invalidated and they should test again.
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Na
7 months ago
This A/B test question is quite interesting.
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