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Adobe Exam AD0-E559 Topic 7 Question 12 Discussion

Actual exam question for Adobe's AD0-E559 exam
Question #: 12
Topic #: 7
[All AD0-E559 Questions]

An Adobe Marketo Engage instance has the following folders set up under Marketing Activities:

In the My Tokens tab of the 02 Marketing Programs folder, several tokens have been set up:

Why have these tokens been set up in this folder?

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Suggested Answer: A

A best practice for A/B testing is to run a combination of many tests sequentially and methodically. This will help the marketer optimize their email performance by testing one element at a time and measuring its impact on key metrics such as open rate, click rate, conversion rate, etc.Varying as many elements as possible in each test or ending the test as soon as one version surpasses the other are not best practices for A/B testing, as they can lead to inaccurate or inconclusive results.


by Gladys at Oct 20, 2023, 06:14 PM

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Carli
1 days ago
I think the tokens are set up for consistency in all programs.
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