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Adobe Exam AD0-E559 Topic 5 Question 44 Discussion

Actual exam question for Adobe's AD0-E559 exam
Question #: 44
Topic #: 5
[All AD0-E559 Questions]

An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.

What is a reason for this data value change?

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Suggested Answer: A

The conclusion that the marketer can make about these A/B test results is that their test hypothesis was invalidated and they should test again. This means that their assumption about what would improve their email performance was not supported by the data and they should try a different variation or element to test.The test was not erroneous or too short, as long as it was set up correctly and ran for a sufficient time period to reach statistical significance


by Merilyn at Mar 08, 2025, 02:51 AM

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Kip
20 hours ago
I think the reason could be option B, a trigger campaign unsubscribing new people automatically.
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