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Adobe Exam AD0-E559 Topic 5 Question 24 Discussion

Actual exam question for Adobe's AD0-E559 exam

Question #: 24
Topic #: 5

[All AD0-E559 Questions]

A marketer conducted an A/B test and expected the new version to perform better than the original version. However, this did not occur.

What conclusion can the marketer make about these A/B test results?

ATheir test hypothesis was invalidated and they should test again.

BThe test was erroneous and the results should be thrown out.

CThe test period was too short and they need to let it run for a longer time.

Show Suggested Answer

Suggested Answer: A

The conclusion that the marketer can make about these A/B test results is that their test hypothesis was invalidated and they should test again. This means that their assumption about what would improve their email performance was not supported by the data and they should try a different variation or element to test.The test was not erroneous or too short, as long as it was set up correctly and ran for a sufficient time period to reach statistical significance

by Princess at May 17, 2024, 07:00 AM

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