Adobe Exam AD0-E559 Topic 4 Question 28 Discussion

Actual exam question for Adobe's AD0-E559 exam

Question #: 28
Topic #: 4

A marketer conducted an A/B test and expected the new version to perform better than the original version. However, this did not occur.

What conclusion can the marketer make about these A/B test results?

ATheir test hypothesis was invalidated and they should test again.

BThe test was erroneous and the results should be thrown out.

CThe test period was too short and they need to let it run for a longer time.

Show Suggested Answer

Suggested Answer: A

The conclusion that the marketer can make about these A/B test results is that their test hypothesis was invalidated and they should test again. This means that their assumption about what would improve their email performance was not supported by the data and they should try a different variation or element to test.The test was not erroneous or too short, as long as it was set up correctly and ran for a sufficient time period to reach statistical significance

by Evelynn at Jul 09, 2024, 02:37 PM

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Brendan

12 days ago

I bet the marketer is wishing they had a crystal ball to predict the test results. Alas, life is full of surprises, even in the world of marketing.

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Loreen

13 days ago

Ah, the old 'test again' trick. Classic move, but let's not ignore the real issue here - the original plan didn't work as expected.

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Emelda

29 days ago

Maybe the test period wasn't long enough to capture the full impact. Could be worth extending it and seeing if the results change.

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Bobbie

7 days ago

C) The test period was too short and they need to let it run for a longer time.

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Lashaunda

15 days ago

A) Their test hypothesis was invalidated and they should test again.

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2 months ago

The test hypothesis was clearly off the mark. Time to go back to the drawing board and try a different approach.

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Tamekia

16 days ago

A) Their test hypothesis was invalidated and they should test again.

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Bette

28 days ago

B) The test was erroneous and the results should be thrown out.

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Dusti

29 days ago

A) Their test hypothesis was invalidated and they should test again.

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Harley

2 months ago

I think the marketer should test again.

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