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A marketer has run a whole email A/B test within an email program, and there was a clear winner defined when the test finished running. The marketer then wants to send a follow-up email to everyone who received the losing email.
How would they find the list of people who received the losing email?
41 comments · newest first
JA
Janae
11 months ago
B makes the most sense. No doubt about it!
MA
Mattie
11 months ago
Wait, is it really that easy? I had no idea!
BE
Becky
11 months ago
A is just wrong. You can always track variants!
LI
Lindy
12 months ago
I thought it was C? Seems more straightforward.
JO
Jonelle
12 months ago
Definitely B! That's how you track A/B test variants.
CA
Carla
1 year ago
I feel like option C could also be correct, but I need to double-check how the constraints are defined in the system.
IZ
Izetta
1 year ago
I’m a bit confused; I thought we could just use the email filter instead of the A/B test one.
KE
Keena
1 year ago
I remember practicing a similar question, and I think using the A/B Test filter is the right approach.
JO
Joseph
1 year ago
I think the answer might be B, but I'm not entirely sure how the filters work in the email program.
KA
Kaitlyn
1 year ago
I'm pretty confident I know the answer to this one. It's option B - using the "Was Sent A/B Test" filter with a Variant constraint to identify the recipients of the losing email.
MI
Michel
1 year ago
Okay, I think I've got this. The "Was Sent A/B Test" filter with a Variant constraint should let me see who received the losing email. That seems like the best approach.
JO
Jovita
1 year ago
Hmm, I'm a bit confused on this one. I'm not sure how to find the list of people who received the losing email. The options don't seem super clear to me.
TI
Tiffiny
1 year ago
This seems like a straightforward A/B test question. I think the key is figuring out how to identify the recipients of the losing variant.
JU
Juan
1 year ago
Hmm, I'm a little unsure about this one. I know equitable relief involves non-monetary remedies, but I'm not totally clear on how that applies here. I'll have to think it through a bit more.
LI
Lilli
1 year ago
This is a classic cost behavior question. I remember learning that as revenue increases, variable costs rise and consume a higher percentage of that revenue, so I'll go with option C.
DO
Dominque
1 year ago
Okay, let me think this through step-by-step. PE1 pushes three labels, ASBR1 pops the LDP label, ASBR2 swaps the BGP label and pushes an LDP label, and PE2 pops all labels. I think I've got a good handle on this now.
EM
Emily
1 year ago
This seems like a straightforward question. I think modifying the flow to update the To field with the new sales manager's email would be the best approach.
QU
Quentin
1 year ago
Option B is the way to go, no doubt about it. Though I do wonder if the marketers out there are using the 'Was Sent A/B Test' filter to track their ex-partners' email activity. You know, just to, uh, 'test' things. Wink, wink.
AN
Annice
1 year ago
I bet the person who wrote option A has never actually run an A/B test before. It's like saying 'You can't see the results of your experiment' - that's just nonsense.
IE
Iesha
1 year ago
Let's make sure to use the right filter to target the right audience for the follow-up email.
DO
Dong
1 year ago
Using the Was Sent A/B Test filter with a Variant constraint is the most efficient method for this task.
TI
Titus
1 year ago
I agree, option B is the correct way to find the list of people who received the losing email.
GI
Gianna
1 year ago
Option A is definitely not the way to go. It's important to be able to track who received which email.
MO
Moon
1 year ago
Option A is just wrong. Of course you can see who got the losing email! How else would you know it was the losing variant? That's like saying you can't see the results of an A/B test, which is kind of the whole point.
WE
Werner
1 year ago
Exactly, you can use the filter to find the list of people who received the losing email.
CR
Crissy
1 year ago
Use the Was Sent A/B Test filter with a Variant constraint
ME
Mel
1 year ago
Option A is just wrong. Of course you can see who got the losing email! How else would you know it was the losing variant?
SH
Shalon
1 year ago
I'm not sure if option C is gonna work. The Was Sent Email filter might not give you the specific test variant information you need. Better stick with option B and the A/B Test filter.
TR
Tracie
1 year ago
Definitely, sticking with option B and the A/B Test filter is the best choice.
SY
Sylvie
1 year ago
I agree, option C might not give the specific test variant information needed.
RO
Rolland
1 year ago
Option B is the way to go. Use the Was Sent A/B Test filter with a Variant constraint.
LO
Louisa
2 years ago
I'm not sure, but I think option C) could also work. It's worth considering both options before making a decision.
EL
Eloisa
2 years ago
Option B seems like the way to go. I mean, it's an A/B test, so there has to be a way to see who got which variant, right? The Was Sent A/B Test filter sounds perfect for this.
RO
Royal
1 year ago
Definitely. It's a good practice to analyze the results of A/B tests and take appropriate actions based on the outcomes.
AN
Annita
1 year ago
That makes sense. It's important to follow up with those who received the losing email to ensure a consistent customer experience.
KE
Kenneth
1 year ago
Yes, you're right. Using the Was Sent A/B Test filter with a Variant constraint will help identify the list of people who received the losing email.
ST
Stanton
1 year ago
Yes, you're right. Using the Was Sent A/B Test filter with a Variant constraint will help identify the list of people who received the losing email.
RE
Regenia
1 year ago
Option B seems like the way to go. I mean, it's an A/B test, so there has to be a way to see who got which variant, right?
MA
Martin
2 years ago
Option B seems like the way to go. I mean, it's an A/B test, so there has to be a way to see who got which variant, right?
MY
Myra
2 years ago
I agree with Lou, that seems like the most logical way to find the list of people who received the losing email.
LO
Lou
2 years ago
I think the answer is B) Use the Was Sent A/B Test filter with a Variant constraint.