Adobe Exam AD0-E556 Topic 11 Question 8 Discussion

Actual exam question for Adobe's AD0-E556 exam

Question #: 8
Topic #: 11

An enterprise software company sells its products directly to its B2B customers but also sells their product through third-party sellers. The company runs marketing campaigns directly to their B2B target audience. They also provide funds to the third-party sellers to run campaigns on the company's behalf. In return, the leads and engagement are provided by the third-party seller when a campaign is complete. Any data must be passed to Salesforce due to reporting being done in Salesforce.

Programs and channels should be set up to report on the efficacy of direct marketing and investment to third-party seller/partner marketing to determine how budget should be spent the following year.

How should this requirement be met?

ATwo sets of event based channels should be created: one set for direct marketing and the otherfor third-party seller marketing

BOne set of channels should be created, and separate program statuses should be used to designate Direct or Partner

COne set of channels should be created, and a tag should be used to determine Direct or Partner

Show Suggested Answer

Suggested Answer: C

Building smart campaigns that trigger based on the appropriate form into the scoring program and adding the appropriate score value 'My Tokens' into the 'Change Score' flow step is the most scalable way to build these changes. This way, the score values can be easily updated and reused across different forms and programs. Updating the hidden behavioral score fields in each form or using 'Change Data Value' flow steps are not scalable solutions as they require manual updates and duplication.

https://breadcrumbs.io/blog/marketo-lead-scoring/

by Willodean at Jul 27, 2023, 04:37 PM

Limited Time Offer

25%

Off

Get Premium AD0-E556 Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Currently there are no comments in this discussion, be the first to comment!