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Adobe Exam AD0-E555 Topic 3 Question 28 Discussion

Actual exam question for Adobe's AD0-E555 exam
Question #: 28
Topic #: 3
[All AD0-E555 Questions]

What is the relationship between triggers and filters in a Smart Campaign?

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Suggested Answer: A

In Marketo Smart Campaigns, triggers and filters work with an OR/AND relationship:

Triggers (Orange):Triggers watch for specific actions or changes in lead data. Ifanyof the triggers you define are met, the lead becomes eligible for the Smart Campaign's actions. Triggers operate on anORbasis.

Filters (Green):Filters further refine the audience by applying additional criteria. The lead must meet the filter criteriaANDhave been activated by at least one trigger. Filters operate on anANDbasis.

Example:

Smart Campaign:

Triggers:

Fills out Form A

Visits Pricing Page

Filters:

Job Title = 'Director'

Country = 'United States'

In this example, a lead will qualify for the Smart Campaign if they:

Fill out Form AORVisit the Pricing PageANDTheir job title is DirectorANDthey are located in the United States.


by Doug at Jan 14, 2025, 06:03 AM

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Frederica
15 days ago
I'm feeling confident about C. All triggers AND the filter criteria must be met. Anything less would be like trying to catch a fish with a net full of holes. Not very smart, if you ask me.
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Mila
21 days ago
Hmm, I'd say C is the correct answer. Wouldn't want any loopholes in my Smart Campaigns, am I right? Gotta keep those leads nice and qualified.
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Lavonna
2 days ago
Definitely, C is the safest bet to ensure only the most qualified leads make it through.
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Teri
3 days ago
I agree, C is the way to go. Can't take any chances with those leads.
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Goldie
28 days ago
C is the way to go. Triggers and filters working hand in hand to qualify leads. It's like a dance of data, but don't forget to lead with the filter!
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Dominic
16 days ago
It's like a dance of data, but don't forget to lead with the filter!
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Gennie
21 days ago
C is the way to go. Triggers and filters working hand in hand to qualify leads.
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Garry
1 months ago
I think it's a combination of both, all triggers AND the filter criteria must be met for the person to qualify.
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Bernadine
1 months ago
I'm going with B. Any triggers AND the filter criteria must be met. Gotta cover all the bases, you know?
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Elfrieda
11 days ago
Definitely, it's important to have a combination of triggers and filters to make sure the campaign reaches the intended audience.
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Lisandra
15 days ago
I agree, having both triggers and filters ensures that the right people are targeted in the Smart Campaign.
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Jackie
30 days ago
I think B is the correct answer too. It makes sense to have both triggers and filters in place.
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Destiny
2 months ago
I disagree, I believe it's all triggers OR the filter criteria must be met for the person to qualify.
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Lai
2 months ago
I think the relationship is that all triggers AND the filter criteria must be met for the person to qualify.
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Denise
2 months ago
I think C is the correct answer. All triggers and the filter criteria must be met for a person to qualify for the Smart Campaign. It makes sense to have strict requirements.
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Mozell
19 days ago
Oh, I see. So it's not as strict as I thought. Thanks for clarifying!
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Ena
21 days ago
Actually, it's B. Any triggers AND the filter criteria must be met for the person to qualify for the Smart Campaign.
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Stephanie
1 months ago
I agree, C is the correct answer. It ensures that all conditions are met before someone qualifies for the Smart Campaign.
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